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West Bengal · 2026–2721+
Seagram's Xclamat!on — Add Xclamation to Life

Don't just
order a drink.Add Xclamat!on
to your night.

Six festive months. One scan. Turn every bottle into a shot at the moment you've been posting about.

Start your momentSee the moments wall

Ananya from Salt Lake just won ₹300 Zomato voucher

The line-up

Nine moments.

swipe →
Mega prize

Red Road, Kolkata

Puja VIP Carnival

Front-row at the Durga Puja carnival. Dhaak, lights, and the whole city watching.

Unlock with a code

Midnight, Howrah

Howrah Nights

Yellow cab, midnight breeze, and the Howrah Bridge lit up just for your frame.

Unlock with a code
Mega prize

Main stage

Sunburn Goa

50,000 hands up, bass in your chest, confetti in the air. You're on the rail.

Unlock with a code
Mega prize

Golden hour

Luxury Yacht Sail

Private charter, deck to yourself, and a sunset that looks retouched but isn't.

Unlock with a code

13,000 ft above

Freefall

The two seconds before the chute opens. Pure, unedited exclamation.

Unlock with a code

Heli-drop, 4,000m

Snow Line

Untouched powder, thin air, and a horizon that goes on for three states.

Unlock with a code
Mega prize

Park Street skyline

Rooftop Reserved

The best table on the highest terrace in town, and the DJ knows your name.

Unlock with a code

Lights out

Paddock Pass

Pit wall, tyre smoke, radio chatter. Close enough to feel the downforce.

Unlock with a code
Mega prize

Poila Boishakh

The Grand Finale

The 25-foot '!' returns — and your face is on it, live, in front of the city.

Unlock with a code
How it works

Four steps.
Under a minute.

  1. 1

    Scan & unlock

    Punch in the code from your purchase coupon. Takes ten seconds.

  2. 2

    Pick your moment

    Puja carnival, Sunburn, a yacht at golden hour — choose the life you want a photo of.

  3. 3

    Snap a selfie

    One photo. We drop you into the scene, lit and framed like a poster.

  4. 4

    Scratch & win

    Instant coupons every time, plus entry into the weekly and mega draws.

The rewards matrix

Everyone wins something.

A scratch card lands on every valid entry. The draws stack on top.

Instant, on every entry
  • Brand discount₹150 off your next bottle
  • DiningZomato & Swiggy vouchers
  • LifestyleRetail and ride credits

Premium curation kits

Glassware, mixers & recipe cards

High-end acoustics

Bluetooth speakers & earbuds

Fast-track nightlife

Skip-the-queue passes, top venues

Monthly mega prizes

  • Sunburn Goa

    2 passes, flights & stay

    Dec 2026

  • Private Yacht Charter

    Sunset sail for six

    Jan 2027

  • Puja VIP Carnival

    Red Road box + luxury stay

    Oct 2026

  • The Grand Finale

    Guest of honour, Kolkata

    Apr 2027
Six festive months

Puja to Poila Boishakh.

Oct – Nov 2026

Puja & Diwali

Launch, retail POP and the first weekly draws.

Dec 2026 – Jan 2027

Winter & New Year

Heavy on-trade activation across pubs and bars.

Feb – Apr 2027

Boishakh Finale

Culminates in the Grand Finale festival in Kolkata.

What's life
without it?

Your moment is one scan away. The Grand Finale stage is in Kolkata, April 2027.

Add Xclamat!on

#WHATSLIFEWITHOUTXCLAMATION